Mobile devices such as smart phones and tablets are now the primary means by which customers find the products and services they need.
Google has declared mobile first and speed matters putting websites on notice that if they do not comply they could suffer in the search rankings.
Local search sites such as Google+ and Yelp are an ever increasing factor in the purchase process and maintaining accurate and up to date information as well as good reviews is extremely critical.
Content is a major ranking factor and when properly optimized to serve search intent it can present multiple opportunities to get found at the top of Google’s search results.
With an ever evolving search landscape it’s critical to ensure your business website complies with Google guidelines in order to avoid ranking penalties and traffic loss. Google’s search results ranking factors can change on a daily basis and in order to stay competitive it’s important to make sure every opportunity is maximized.
Lava River specializes in helping small businesses navigate this complicated digital landscape, develop effective strategies and achieve digital marketing goals in a cost effective manner.
- Digital Strategy Consulting
- Identity and Brand Development
- Search Engine Optimization
- Local Search Marketing
- Pay Per Click Advertising and Remarketing
- Review Acquisition and Reputation Management
- Competitive Analysis
- Market Research
- Analytics and Reporting
- Website Design and Development
- Performance Optimization
- Content Creation
- Conversion Optimization